From the first noodles in 1995 to hundreds of products attached to many generations, Acecook has contributed to bringing instant noodles into a mass cuisine in Vietnam. That 30 -year journey is also a journey along with the development of instant noodles in Vietnam.
When Vietnamese flavor combined with Japanese technology
Present in Vietnam since 1993, Acecook is one of the pioneer FDI enterprises in the field of instant food. Right from the early days, the company has chosen to invest in modern production lines, apply technology and build a quality control system according to Japan.
Right from the first product – Pho noodles and chicken noodles launched in 1995, Acecook Vietnam has combined the quintessence of Japanese technology with Vietnamese taste, creating a noodles simulating pho fibers and familiar and familiar broth. This is not only a premium choice for Vietnamese consumers, but also initiates a completely different culinary habit and new consumer culture: convenient, safe and delicious. Since then, instant noodles are becoming more and more popular, becoming a symbol of public culture and modern life of Vietnamese people.
During the development journey, Acecook Vietnam continuously maintained the leading position in the instant noodle market in Vietnam thanks to constantly refreshing itself from production technology, product list to sustainable development journey. According to the World Instant Noodles Association (Wina), in 2024, Vietnam consumed about 8.2 billion noodles. In particular, Acecook accounts for 40% of the market share and has more than 3.3 billion products sold in the domestic market, with many products favored by consumers such as Hao Hao noodles, Pho First noodles, Life noodles, Phu Huong vermicelli, Siukay noodles, Modern noodles …
Not only loved in the domestic market, Acecook also exported to more than 40 countries, conquering fastidious markets such as Japan, the US and Europe, making Vietnamese instant noodles a “culinary ambassador” on the world map.
Innovating to improve happiness – a continuing journey
On the occasion of the 30th anniversary from the first sales day (July 7, 1995 – July 7, 2025), Acecook Vietnam officially announced the new development strategy – “Cook Happiness Through Innovation – Innovation to improve happiness”, marking a strategic movement on the journey of sustainable development and world reach.
In this strategy, Acecook Vietnam aims to become a “sustainable, world -sustainable food supply enterprise” and demonstrate a profound commitment of the business in creating positive values, improving the quality of life and towards the future of happiness for consumers, society and for employees. In particular, “Supply of synthetic food” not only means to expand the product portfolio, but also to build a comprehensive culinary ecosystem, based on three core advantages: more than 30 years of the secret of Japanese noodle production technology, the leading position in the market of instant noodles with Hao Hao brand and a wide distribution network of nearly 160,000 points for sale nationwide.
With that potential, Acecook Vietnam is confident that there is enough resources needed to transform itself strongly. Stemming from the desire to enrich the meals of Vietnamese people, Acecook oriented to build a comprehensive culinary ecosystem, fully meeting the increasingly diverse needs and behaviors. In this expansion strategy, businesses will gradually “encroach” into adjacent products such as convenient spice, Ready-to-Eat food and snacks that can replace the main meal. All products will still maintain the core spirit that has made the name of Acecook: the taste is rich, convenient, optimal, safe and reliable, nutritious for health, environmentally friendly, while contributing to solving social issues and improving the quality of life – towards the goal of promoting Well -being comprehensively for Vietnamese consumers.
Acecook Vietnam is also investing strongly in the process of green conversion. Currently, 54% of the company’s factory has used biomass fuel; The goal by 2030 increases this rate to 80%. In addition, businesses also actively improve their products to minimize environmental impact, with 90% of the packaging of noodles, bowls and trays now have switched to friendly paper packaging.
30 years in parallel with the development of Vietnam’s instant noodles industry, Acecook has contributed to building a sustainable and modern Vietnamese food industry, and provides consumers better products every day – in terms of quality, emotions and responsibility for the environment and society.
