Hanoi, the heart of the country, where the quintessence of national culture is deposited, is standing on the threshold of a strong transformation in promoting heritage values. According to the plan recently issued by the Hanoi People’s Committee, the second Thang Long – Hanoi Festival is expected to take place in September 2026. This is a step that concretizes the determination of the Capital government in building an international cultural brand, while affirming the position of a city of “Culture – Identity – Creativity – Integration”.
Looking at the organization plan, it can be seen that the goal of this Festival has been raised to a new level. No longer limited to traditional festival activities, the 2026 event focuses on connecting heritage with sustainable economic development. This is an intersection space where Hanoi’s tangible and intangible heritage values are methodically and professionally introduced to international friends.
With a running theme called “Heritage flow”, the 2026 Festival promises to bring a diverse and artistic “party” of culture. The highlight of the event is the elaborately choreographed opening program, along with a series of rich activities such as: “Colors of Hanoi” fashion night, Ceramic sound art performance, exhibition of craft village quintessence and unique intangible cultural experience spaces. The combination of modern music and traditional arts not only attracts young people but also creates a new look for Thang Long heritage.
Besides spiritual values, Thang Long – Hanoi Festival also carries the mission of stimulating tourism and promoting socio-economic growth. The formation of cultural products and festivals bearing Hanoi’s own brand will create a strong attraction for domestic and foreign tourists. In the context of globalization, positioning a “creative destination” through multi-layered communication campaigns, using Vietnamese and English bilingualism, will help the image of the capital of a thousand years of civilization appear as both ancient and dynamic in the eyes of tourists.
To achieve these ambitious goals, the City People’s Committee has requested the development of a systematic communication campaign, ensuring harmony between traditional values and the spirit of innovation. The second Thang Long – Hanoi Festival is not only an event to honor the past, but also an affirmation of the future vision of a capital that is striving to become the cultural center of the country.
PV
